DPAA yesterday introduced that Blip joined the affiliation. Blip is a -serve, pay-per- “blip” digital billboard promoting market obtainable in Canada, within the US, and Mexico.
In keeping with DPAA, Blip in 2 years offered 100,000 small companies with simple on-line entry to nearly 1,300 high-profile roadside digital billboards in the US and Canada.
Blip eliminated budgetary and long-term commitments from the transaction by way of a consumer-friendly consumer expertise. DPAA says in lots of instances Blip elevated digital OOH signal operator revenues by greater than 15%. The incremental revenues are generated from beforehand untapped small and medium-size enterprise (SMB) demand sources.
“Blip has helped change the sport by making out-of-home promoting obtainable to companies of all sizes, offering incremental income to OOH media corporations. We sit up for supporting their development plans in 2020 and past,” mentioned Barry Frey, DPAA President & CEO.