We’re looking for a Advertising Specialist to hitch our high-energy staff at The Chronicle of Increased Schooling and The Chronicle of Philanthropy, the main publications within the higher-education and nonprofit sectors.
Because the Advertising Specialist, you’ll execute a variety of promoting and promotional campaigns for The Chronicle’s product traces to satisfy strategic advertising and marketing and promotional objectives. You should have a demonstrated observe report of executing high-impact and absolutely built-in product and persona advertising and marketing campaigns to attain firm aims and drive income. On this position, you’ll handle campaigns from conception by way of completion utilizing a undertaking administration strategy, making certain environment friendly use of all staff sources and achievement of undertaking objectives inside given timelines.
This place is essential to The Chronicle’s new enterprise aims and offers a chance to develop with us.
- Handle the planning, growth, and execution of promoting actions to assist all traces of enterprise
- Work intently with the advertising and marketing, gross sales, know-how and artistic companies groups to conceptualize and execute compelling campaigns that ship on enterprise aims.
- Produce advertising and marketing marketing campaign property, together with copywriting and the creation of emails and touchdown pages, and social media and paid promoting applications.
- Observe efficiency of all marketing campaign parts together with e-mails, touchdown pages, print advertisements, banner advertisements, social media efforts, and different property, adjusting the marketing campaign as needed to satisfy objectives.
- Help a metrics-driven tradition inside the division and observe efficiency of all marketing campaign actions, incorporating outcomes into common reporting to enhance future efforts.
- Proof supplies and advertising and marketing campaigns for advertising and marketing division members as wanted.
- Work with gross sales administration and advertising and marketing staff to provide efficient gross sales enablement property.
- Develop a constant movement of gross sales results in increase outbound gross sales actions.
- Handle undertaking schedules to make sure that deadlines are met and supply weekly updates to senior administration as applicable.
- Present standing updates in day by day get up assembly and supply weekly updates to key stakeholders and others as applicable.
- Coordinate the design and manufacturing schedules for a number of tasks to make sure that advertising and marketing objectives and aims are met.
- Be a key contributor to inventive brainstorming classes and encourage energetic participation and artistic downside fixing from all staff members.
- Bachelor’s diploma in advertising and marketing, enterprise, or equal area of research is most popular.
- 3-5 years of expertise in a product or marketing campaign advertising and marketing position, managing a number of advertising and marketing tasks in quite a lot of mediums. Expertise working in a publishing/media surroundings most popular.
- Demonstrated observe report in executing built-in campaigns utilizing quite a lot of mediums together with e-mail, digital, and social media.
- Expertise in producing certified leads that instantly impacted gross sales.
- Direct expertise with e-mail and on-line instruments equivalent to Marketo and Adobe Advertising Cloud.
- Demonstrated robust enterprise, analytical, prioritization, and planning abilities.
- Potential to successfully work underneath tight deadlines and handle tasks independently.
- Glorious written, oral, and interpersonal communication and presentation abilities are required. Potential to write down with a robust “voice.”
- Efficient, proactive planning, growth (idea to completion), and undertaking administration abilities are a should.
- Potential to journey domestically as much as 5 occasions per yr.
We’d love to listen to from you. Please ship a canopy letter, resume, and wage necessities to firstname.lastname@example.org with “Advertising Specialist” within the topic heading.
The Chronicle is predicated in Washington, D.C. Our salaries are aggressive, and we provide wonderful advantages, equivalent to complete well being, dental and imaginative and prescient insurance coverage, tuition reimbursement and 24 days of paid trip.
The Chronicle is an Equal Alternative Employer.