CULVER CITY, Calif., Dec. 12, 2019 /PRNewswire/ — Within the new film Jumanji: The Subsequent Stage, in theaters Friday, December 13, gamers discover themselves as soon as once more taking part in for his or her lives as avatars on the planet’s most harmful sport. The workforce at Sony Footage Digital Advertising and marketing is placing moviegoers of their footwear by taking augmented actuality, social media, and social gaming to the following stage with a wide-ranging digital marketing campaign selling the discharge of the film.
Teaming up with a number of the prime corporations and types – together with Amazon, Sweet Crush Saga, Snapchat, TikTok, and YouTube – the studio has created a variety of experiences to whet the urge for food for the film.
“In Jumanji, gamers get pulled into the sport and should play it to outlive. We wished to carry that have to our marketing campaign at any time when we may,” stated Elias Plishner, Government Vice President, Worldwide Digital Advertising and marketing & Information Analytics for Sony Footage. “Our companions, who know their platforms higher than anybody, rose to the problem by designing applications that push the boundaries of the know-how. The one factor we aren’t doing is sending avid gamers to Jumanji – we tried, however authorized stated no.”
Within the inventive marketing campaign, the studio has fostered a number of thrilling collaborations.
In a collaboration with Amazon Internet Companies (AWS), the studio encourages followers to go to exploreJumanji.com, one of many first voice-activated AR experiences on the net, the place they’ll go deeper into the world of Jumanji than ever earlier than. Constructed by Set off – The Combined Actuality Company®, and powered by AWS and eighth Wall, customers who go to the web site can say “present me Jumanji” to disclose unique content material within the immersive Internet AR expertise. Guests can drop in on three beautiful areas from the movie in detailed animation and discover movies shot particularly for the Internet AR expertise that includes the solid. Saying “purchase tickets” will open a brand new tab for the Jumanji ticketing web page, bringing followers on to the field workplace.
On Snapchat, the road between the true and Jumanji worlds additionally turns into blurred with a complete of seven reality-bending AR experiences. A selfie lens sucks followers right into a Jumanji runner sport, the place they’ll decide their favourite avatar and compete to keep away from obstacles. Additionally, moviegoers can go to film theaters nationwide to search out photo-ops with 3D standees which can be actually taken to the following stage with Snapchat’s marker monitoring AR know-how. Unlocking the lens, followers discover themselves in the midst of a stampede of ostriches and mandrills, whereas an enormous anaconda swoops down from above. Nevertheless it would not cease there – not happy with pulling folks into the world of Jumanji, Snapchat can be engulfing well-known points of interest across the globe with Snapchat’s Landmarker AR know-how. In Los Angeles and Paris, the TCL Chinese language Theater and the Eiffel Tower turn out to be lined in desert sand and dune buggies; London’s Pure Historical past Museum and New York’s Flatiron Constructing rework into tropical plant-filled jungles; and ice and snow submerge the Taj Mahal in India.
On YouTube, a Jumanji augmented actuality expertise invitations viewers to do extra than simply watch the trailer. It invitations them to see themselves within the desert, cloud forest, and arctic worlds of the movie. Kevin Hart and Jack Black may be seen demonstrating the expertise. Viewers can take and share selfies of themselves in these worlds instantly from the Jumanji trailer on YouTube, utilizing their cellular gadgets. Whereas watching the video, they’ll click on on the “launch digital camera” button on the display of the cellular system to enter the expertise.
Sweet Crush Saga can be getting in on the motion. Now, gamers in 23 main markets could make their matches with an unique Jumanji-themed in-game integration – the first-ever full-sponsored model takeover of Sweet Crush Saga. That includes a Jumanji: The Subsequent Stage residence web page, themed presents, and an unique mini sport, Sweet Crush Saga gamers will unlock rewards by serving to Dr. Smolder Bravestone rescue his “sweet valet,” Franklin “Mouse” Finbar.
On the social media platform TikTok, the studio is operating a Hashtag Problem marketing campaign with a customized branded impact inviting the TikTok neighborhood to affix in on the thrill. The #JumanjiChallenge marketing campaign encourages the TikTok neighborhood to transport from their actual lives into the sport of Jumanji. A customized branded impact enticed customers to place their fingers as much as the display – movement activated know-how then sucked customers into the online game to the beat of a Jumanji soundtrack, finally inspiring a whole lot of hundreds of video creations that included physique swapping, outfit adjustments, and site adjustments as customers imagined what it will really feel wish to be a personality within the sport. Up to now week, #JumanjiChallenge garnered over 1.four billion video views globally. Along with collaborating with TikTok creators from world wide, celebrities reminiscent of Dwayne “The Rock” Johnson, Kevin Hart and Nick Jonas joined in on the problem enjoyable with their very own private transformations.
Dwayne Johnson as soon as set a file for taking extra selfies in a span of three minutes than anybody in historical past. Now, with slightly assist from the inventive studio Powster, his followers can take the selfie sport to the following stage. This WebAR expertise permits customers to pose for selfies with the solid of the film – by way of interactive video know-how, customers can choose group selfie companions from the complete solid —Dwayne Johnson, Jack Black, Kevin Hart, Karen Gillan, Nick Jonas, and Awkwafina! No app is required to launch the expertise because it makes use of leading edge WebAR know-how permitting customers from all around the world to get their subsequent stage selfie with the solid. The selfie tech may be discovered at nextlevelselfie.com.
ABOUT JUMANJI: THE NEXT LEVEL
In Jumanji: The Subsequent Stage, the gang is again however the sport has modified. As they return to Jumanji to rescue certainly one of their very own, they uncover that nothing is as they count on. The gamers must courageous components unknown and unexplored, from the arid deserts to the snowy mountains, to be able to escape the world’s most harmful sport.
Directed by Jake Kasdan. Written by Jake Kasdan & Jeff Pinkner & Scott Rosenberg. Primarily based on the guide Jumanji by Chris Van Allsburg. Produced by Matt Tolmach, Jake Kasdan, Dwayne Johnson, Dany Garcia and Hiram Garcia. Government Producers are David Householter, Melvin Mar, Scott Rosenberg, Jeff Pinkner, William Teitler, Ted Subject and Mike Weber. The movie stars Dwayne Johnson, Jack Black, Kevin Hart, Karen Gillan, Nick Jonas, Awkwafina, Alex Wolff, Morgan Turner, Ser’Darius Blain, Madison Iseman, with Danny Glover and Danny DeVito.
ABOUT SONY PICTURES ENTERTAINMENT
Sony Footage Leisure (SPE) is a subsidiary of Tokyo-based Sony Company. SPE’s international operations embody movement image manufacturing, acquisition, and distribution; tv manufacturing, acquisition, and distribution; tv networks; digital content material creation and distribution; operation of studio services; and improvement of recent leisure merchandise, providers and applied sciences. SPE’s Movement Image Group manufacturing organizations embrace Columbia Footage, Display screen Gems, TriStar Footage, Sony Footage Animation, Stage 6 Movies, AFFIRM Movies, and Sony Footage Classics. For extra data, go to http://www.sonypictures.com/corp/divisions.html.
SOURCE Sony Footage Leisure